Pikwon privacy policy

Effective 26 September 2026

This policy explains what Pikwon collects, why, and what you can do about it. It covers the Pikwon mobile app and this website, including the shared-pik pages at pikwon.app/p/….

Beta

The App is in beta testing. It may change, including through the removal or resetting of data, if necessary.

What we collect

Account. Your email address, the username you choose, your date of birth, and your gender. Optionally a display name, a short bio, and an avatar. If you sign in with Apple or Google we receive an account identifier and an email address from them — with Apple’s Hide My Email, that is a relay address, and we never see your real one.

About date of birth and gender. Both are asked once, when you pick your username, and both are required to answer. Date of birth is an eligibility check — you must be at least 13 — and is also used to place you in an age band. Gender offers “Prefer not to say” as a full answer, which we store as your answer and do not ask again; you are never required to disclose it.

Neither appears on your profile and neither is shown to other members. They are used to report results in aggregate — how an age band or a gender answered a question overall, and to personalise what you are shown. They are never used to tell anyone outside Pikwon how an individual answered. You can change your answer at any time in Settings, including to “Prefer not to say”.

What you do in the App. The posts you write, the sides you pick, your comments and reactions, who you follow, who you block, what you report, and which groups you belong to. Your individual picks are not disclosed to other users or brands unless you choose to share them or otherwise authorise their disclosure through a feature in Pikwon. What other people see is the aggregate percentage your pick is counted in. There is more on picks below.

Optional profile details. Your postal (ZIP) code, if you choose to give it, which we use as a general geographic area and not as an address. It is optional, it can be left blank or cleared at any time, and it is used, alongside the other signals described below, to describe the audience for a post in aggregate and to personalise what you are shown.

Notifications. A push token for your device, if you allow notifications. Used only to send them.

Usage and diagnostics. Product analytics events — screens reached, actions taken, whether a flow was completed — together with the device and app version they came from, and error reports when something crashes or a request fails.

On this website. A shared-pik page sets one first-party cookie holding a random anonymous identifier, so that if you go on to make an account we can connect the pick you already made to it. There are no advertising cookies and no third-party trackers on this site.

What we do with it

Run the App: show you the daily slate, record your picks, compute the splits, deliver comments and notifications.
Choose what to show you: which posts and which accounts to suggest, based on what you have picked and engaged with. This is described in full under Your picks below.
Understand whether the product works — how many people who start the walkthrough finish it, which screens people leave from — in aggregate.
Find and fix crashes and errors.
Contact you about the service: sign-in codes, notifications you asked for, and material changes to this policy.
Report to brands, in aggregate, how their own questions were answered — described in full below.
Enforce our Terms and respond to reports.

We do not sell your personal information, and we do not give advertisers access to it. Brands who post questions on Pikwon see counts and percentages for their own posts, never a person.

Your picks

A pick is associated with your account inside Pikwon. It has to be: that association is how the App keeps you from answering the same post twice, how a result is counted without counting anyone twice, and how your own history is assembled, including your recap and the posts you have already answered. So we do not describe picks as anonymous, because internally they are not. What we say instead is this: individual picks are private from other users and brands, and are reported externally in aggregate unless you choose to share them.

Pikwon may use your picks internally to operate the service, calculate results, personalise and improve your feed, understand how people use Pikwon, and generate aggregated analytics.

Personalisation. To decide what to put in front of you, meaning which posts, in what order, and which accounts to suggest, we may use:

your pick history;
your engagement and activity in the App;
your age band;
your gender answer;
your general geographic area;
similar internal signals.

These signals are used to rank and personalise what you see. They are not provided to brands as a user-level profile, and a brand cannot ask us for a person by description.

When a pick becomes visible. Your own pick is attached to your account outside Pikwon only if you put it there: by sharing it yourself, or by using a feature in the App whose purpose is to show your answer and which says so before it does. Sharing a post today shares the question and the overall result, not how you answered. Nothing else publishes a pick with your account attached to it.

Brands, and what they can see

Some accounts on Pikwon belong to brands rather than to people. A brand account is labelled as one, and its piks appear under the brand’s name — you always know whose question you are answering.

Brands may receive analytics about responses to their own posts. These analytics may include the total number of responses, the percentage selecting each option, and aggregated demographic or audience breakdowns: by age band, by gender, and by how people came to the question, whether they follow the brand, were shown it as a promoted post, or found it some other way. It is a table of counts and percentages.

Brands do not receive your name, username, email address, account identifier, contact information, or a record showing how you personally responded, unless you explicitly choose to share that information. Nor do they receive the personalisation signals described above as a profile of you, or anything at all about your Pikwon activity outside their own posts. A brand’s analytics concern only the posts that brand published.

A breakdown is only shown once enough people in a group have answered that no individual can be identified from it. Where a demographic group is too small for that, the figure is withheld, or combined with another, rather than estimated. The point is to keep a breakdown from narrowing down to a person. Because “Prefer not to say” is stored as your answer, choosing it keeps you out of every gender breakdown.

A brand can also pay for its question to be shown to more people. When you see a brand’s post because the brand paid for it, the post is marked Promoted. Choosing who sees a promoted post uses only what Pikwon already knows in order to run your feed — for example, that you don’t already follow that brand and haven’t seen the question — and nothing about you is shared with the brand to do it. Promoted posts are never shown to people who follow the brand, and are limited to a few a day.

Who else handles it

We use a small number of providers, each of which processes data only to provide its service to us:

Supabase — authentication and the database. Holds your account and everything in the App.
Vercel — hosting for the API and this website. Holds standard server logs, including IP addresses.
PostHog — product analytics. Receives the usage events described above, keyed to your account id.
Sentry — error monitoring. Receives crash and error reports.
Expo and Apple — delivery of push notifications.
Postmark — delivery of sign-in codes and other service email.

We may also disclose information if required by law or in response to a valid request from a public authority.

How long we keep it

Account data is kept while your account exists. Analytics events are kept for 45 days, and error reports for 30 days. Content you posted is kept after deletion in the anonymised form described below.

Deleting your account

You can delete your account yourself, in the App, from Settings → Account → Delete account. We want to be precise about what that does, because it is not a straightforward erasure of everything.

Deleted outright:

Your sign-in credentials. The account can no longer be signed into, and the email address becomes free to register again as a new account.
Your email address, display name, bio, avatar, and push token, which are cleared from your record.
Your gender, ZIP code and date of birth; your summaries and the behavioural profile used to choose what to show you.
Your follows and followers, blocks, subscriptions, notifications, group memberships and shares.

Kept, detached from you:

Your posts, picks, comments and reactions, reattributed to an anonymous placeholder that carries no name, no email and no profile.

They are kept because they are not only yours. A comment sits in the middle of a conversation and removing it takes the replies underneath it with it; a pick is one vote inside a percentage other people have already been shown. Deleting them would silently rewrite other people’s threads and results, so instead your identity is severed from them.

Reports are also kept. If your account was reported, the moderation record survives deletion — otherwise deleting an account would be a way to erase the record of what it did.

If you want something specific removed beyond this, write to us at hello@pikwon.app.

Your other choices

Access and correction. Your profile is editable in Settings. For a copy of the data we hold about you, email hello@pikwon.app and we will send it.
Notifications. Turn them off per category in Settings, or entirely in your device settings.
Demographic answers. Your ZIP code is optional and can be left blank or removed at any time. Your gender answer is required to give but never required to disclose, because “Prefer not to say” is a full answer, and either it or your date of birth can be changed in Settings.

Depending on where you live you may have additional rights over your personal data, including access, correction, deletion, and portability. Email us and we will act on the request.

Security

We take reasonable measures to protect what we collect: traffic is encrypted in transit, sessions are held in the device’s secure storage, and access to production data is limited. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Children

Pikwon is not intended for anyone under 13. We ask for a date of birth at sign-up and refuse accounts below that age. If we learn we have collected personal information from a child under 13, we will delete it.

Changes to this policy

We may update this policy. Material changes will be announced in the App or by email, and the effective date at the top of this page will move.

Contact

Questions, requests, or concerns: hello@pikwon.app.

Pikwon Terms Privacy hello@pikwon.app